Give your brand a memory

Save decisions, not just assets

A logo file tells you which mark belongs to a brand. It does not explain how the brand should speak, what its audience cares about or why a layout needs to feel quiet. Those decisions often live in scattered messages, so every new piece of work begins with the same explanation.

Brand memory in a Twelva project gives those decisions a place. Open Projects, create or select a project, then open its settings. You can add a logo, brand colors, a typeface, and writing or design instructions. Start with the choices you have already made; leave unresolved ideas out of the permanent direction.

Make the direction observable

Words such as premium or bold can mean very different things. Translate them into choices that someone can see or hear. Short sentences, a single accent color and product facts before adjectives are instructions you can check against a result.

A compact memory is easier to maintain than a collection of every preference you have ever considered. Include the audience, the voice, a few visual rules and the details that must not be changed. The example below is a working pattern, not a claim about a real customer or brand.

We write for people choosing their first everyday carry bag. Use direct, welcoming language and explain materials in plain words. Keep layouts spacious and use one accent color. Preserve the supplied logo. Do not claim sustainability certifications or technical performance unless the attached product source supports them.

Connect the right work

Use Add existing items to gather related chats, sites, media and documents into the project. Choose a default chat model in project settings if you want a consistent starting choice. Before sending a new request, check both the selected project and the model picker.

Keep source facts close, but attach the specific documents an answer should use. Project membership is an organizational choice, not an instruction to read every file. A seasonal campaign may also need its own prompt details, even when the broader brand direction stays the same.

Let the memory evolve

Review the memory after you approve a meaningful change. Replace an outdated instruction instead of appending a contradictory one. A short set of current decisions is more useful than a history of directions you no longer want.

Brand memory guides future messages and generations. Updating it does not automatically revise earlier creations. Open and revise those separately, and inspect the result for consistency. The point is to carry forward what you have learned while keeping each new piece of work open to a deliberate creative decision.