Start with a better brief
A useful prompt gives the work a direction and gives you a way to judge it. Here is a brief you can adapt today.
Twelva Editorial
Name the decision you are making
Before writing a long prompt, finish this sentence: after reading the response, I should be able to decide what to do next. Perhaps you need to choose a headline, explain a product or compare two visual directions. Name that outcome first.
A brief works best when it separates the facts from the preferences. Facts include the product, audience and source material. Preferences include voice, length and visual style. If a fact is missing, say so. Asking the model to mark the gap is more useful than receiving a polished sentence built on an assumption.
A brief you can reuse
Use the example below as a starting point for a product page. Replace the bracketed details with your own information and attach the source file in the conversation. Keep only the instructions that matter to this particular draft.
Draft the opening section of a product page for [product], aimed at [audience]. Use the attached product notes as the factual source. Write in [language] with a [tone] voice. Give me three headline options, one paragraph of no more than 80 words and a short call to action. Preserve [required details]. Do not invent specifications, testimonials, prices or performance claims. List any missing information separately. End by explaining the difference between the three headline options so I can choose a direction.
Give the revision a job
Read the first response against your brief before asking for another. Which option speaks to the audience? Which sentence makes an unsupported claim? What information is still missing? A specific observation is a better next prompt than a general request to try again.
For example: keep headline two, replace the opening adjective with the product material, and shorten the paragraph without removing the care instructions. For an image, identify the part to change and the parts to preserve. Focused revisions also make it easier to compare versions without losing the elements you already liked.
Keep a standard for the result
Before using the draft, check the original facts, the requested format and the action you want the reader to take. If the model quotes a document, return to the passage. A confident tone is not evidence that a statement is correct.
In Twelva, choose the relevant project when its brand memory should guide the work, and attach the documents needed for this request. Review the model and credit estimate before sending. Save the brief alongside your chosen direction so the next conversation can begin with a clear explanation of what you are trying to achieve.
